Few weeks ago we reported that Xiaomi is coming back to Africa with full force… and now, Xiaomi has partnered with Jumia NG.
Jumia, Africa’s leading e-commerce platform, has signed an important partnership with technology leader Xiaomi at the Mobile World Congress in Barcelona, giving millions of users in Africa easy access to Xiaomi products.
Through the partnership, Jumia will open the Mi official store on its platform and give Xiaomi access to millions of online customers across 14 countries in the continent, while Jumia will be able to offer Redmi Go (1GB+8GB) exclusively in Africa as well as other devices later in the year.
The partnership will be supported by an ambitious joint-marketing plan over the full year 2019, leveraging Jumia’s digital assets and Xiaomi marketing capabilities, including the Mi fan community. This is the promising first step to a close partnership between both companies over the years to come.
According to Xiaomi,
“We believe in working with companies that share our values and delighted to partner with Jumia to reach more Mi fans across Africa,” said Wang Xiang, Senior Vice President of Xiaomi. “The e-commerce model is part of Xiaomi’s DNA and we believe that working with Jumia will help us bring innovation for everyone across the continent.”
The partnership will initially cover Nigeria, Egypt, Kenya, Ivory Coast, Morocco, and Ghana, and aim to cover all other countries where Jumia operates. Most markets will be directly supplied from China, confirming the fast expansion of intercontinental trade in Africa.
This will be really great. I hope jumia dont finish us with high prices sha
The price will be China price, not jumia price so it will extremely cheap
this will be good news for all xiaomi users
fantastic idea
Big news. Rip tecno and infinix
Lolz,chai is this fair?, so this is what you will say to them after several years of service and making affordable smartphones available to millions of us in Africa.
There is God ooo.
That’s nice
Yeah, that’s what we want…
This is really good.
Wow!!good news, Tecno parks well
It’s a welcoming development can’t wait to see them kick start this great project.
This is good news for real. Am really happy, their band 3 is what i will b3 getting 1st. I hope the shop is opening soon.
I hope jumia don’t fluck us with Fake ones
it’s about time a new challenger came into town!
Nice one Xiaomi but what about the parts and repairing ?
I hope it’s going to be available
Thank God. Good news
It’s not about partnering with Jumia, it’s about having a physical store for support and other repairs. This is why LEAGOO packed up!