It is no longer news that Sony Mobile division has been going through a rough patch, for quite some time now.
Just a few days ago, evan blast announced that Sony Mobile division will be shutting down operations in Turkey, Middle east and Africa.
Bad news for Sony Mobile fans in the Middle East, Turkey, and Africa: I’m hearing that the company will “shut down its operations and offices” in the region by October.
— Evan Blass (@evleaks) June 27, 2018
Sony however confirmed the statements that it’s investigating the possibility of downsizing its operations in the Middle East, Turkey, and Africa.
“As part of our ongoing measures to drive profitable growth, we are carefully monitoring the market situation and reviewing our business feasibility in Middle East, Africa and Turkey,”
You don’t need a soothsayer to tell you that Sony Mobile is not doing well at all in Turkey, Middle east and most especially Africa.
Sony Middle East and Africa has been operating in the region for about 26 years gaining popularity for electronics such as TV and digital camera. The company has failed in its attempted to penetrate the smartphone market in the region.
Sony’s mobile phones are often criticized for dated designs and poor marketing campaigns, which is likely part of the reasons why the company’s share of the smartphone market is small.
However, Sony phones usually have terrific build quality and high-end features which have created a small-but-loyal fanbase.
With the cost of their phones how would they make it in Africa
Not a good one
Are they even still manufacturing phones?
This is bad news
their phone specs are usually good but costly and they don’t have good marketing strategy. Will they bounce back like Nokia did?
sad for them
Happy new month
Can’t blame them, their Phone is really not well in this part
It will be sad to see Sony go because to me their brand is Synonymous with quality.
That’s bad, been long i saw anyone using their phone.
They should focus on their strength. They can rise again. It’s a very competitive market
Poor sales due to unaffordable cost of their phones. I once used Sony Ericsson k750i
the should just pack and go. With the prices of there phone who will near the phone. I dont even like the product.
OK
Sony really had it going some years back. But somewhere along the line, they fell off. They should bow out honorably with this move. Rather than struggle consistently the way Blackberry is doing.
Bad news. Sony phones are good but their price are not friendly. Only their 1gig rams are affordable
Only if they can find a way to produce affordable and quality phones
they make good products but their price is weird
Their phones are top notch but too expensive